As they follow this once burger-and-shake company with a long history of innovating, readers will enjoy learning how a round sugar cookie from the owner’s youth went on to become an instantly recognizable icon and the inspiration behind the company’s highly motivating purpose to Create a Smile®. The Story Behind the Smile relays how Eat’n Park Hospitality Group leaders have blended business savvy with a genuine concern for people to become one of the nation’s admired and successful businesses.