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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Barnes and Noble
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Current price: $425.00
Barnes and Noble
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Current price: $425.00
Size: Hardcover
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This edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book. Readers will also benefit from:
This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.