Style can be used to fit in or to stand out, to send different messages and, with the right knowledge, it can also be adjusted according to mood or occasion. examines a wide range of looks, investigates their roots in history and culture, and shows how they can be curated or combined. Organized into groups reflecting the origins of the style - Utility, Music & Dance, Leisure etc - and fully illustrated, each entry includes examples, near synonymous styles, styling details, pairings and colour story. Entries include everything from Neo-Victoriana, Dandy and Rockabilly to Normcore, Modest or Afrofuturist.