by Samantha Zayas shares her personal journey to achieving success as an entrepreneur and business owner. Zayas provides a comprehensive framework covering various aspects of entrepreneurship, including identifying target markets and implementing effective marketing strategies. The book also delves into crafting a compelling vision, building a strong team, and creating systems for success. Each of the 10 pillars outlined in the book is designed to equip readers with the necessary knowledge and tools for their entrepreneurial endeavors. Zayas emphasizes that owning and operating a successful business is a journey that demands dedication, perseverance, and a willingness to learn from both successes and failures. Readers are encouraged to approach the book with an open mind and a readiness to implement its principles, strategies, and action items.