This book deals with the cultural construction of reality and its evolution in modern society, from the Enlightenment to the present. The process has been shaped by the growing of subjectivism, which joined to the course of events, explains the gradual progress toward greater fracture inside the human being, and between them, the world and the society. Indeed, the flight from reality has been taking over of our civilization to the point that in postmodernity, with the virtualization of the economy, money and computer and the conversion of the space into scenery, is desired to replace the reality by another more subjective, mental, abstract, random, dynamic and evanescent. This replacement of reality has been completed through two models: the virtual or technological and the aesthetic or simulation model. In both cases - that can coexist - the domain of economics is overwhelming, as is the one that settles a new order, defined primarily in economic terms. But always at the expense of reality becomes a merchandise and, as it, an object for sale.