Minimal Thrills washed canvas hat by THRILLS & only at UO. Paneled hat with logo text printed at the front. Includes a curved brim and adjustable strap closure at the back. Urban Outfitters exclusive. Influenced by retro aesthetics and underground culture, THRILLS was founded by three friends with a mutual love of vintage motorcycles. Started as a luxury bike brand, THRILLS has since expanded into a lifestyle fashion label meant for creative minds and adventurous spirits that can't help but drive forward.