When Jason Camper launched Le-Vel with co-founder Paul Gravette, his guiding vision was to create a company, a brand, and a product line that had never been seen before. Over 10 million customers, approaching 3 billion dollars in sales, and 30 patents later, the inventor of the THRIVE premium product line has fulfilled each goal he set for himself, and he's ready for more. In , Camper gets personal, sharing the grit, grace, and hard-earned wisdom that went into building a transformative wellness brand and achieving success on his own terms. This refreshing memoir traces a path from troubled youngster to global entrepreneur, including candid discussions of the failures along the way which became steppingstones to a billion-dollar enterprise. Readers will also gain practical insights for pursuing their own ambitions in business and beyond.