Our society has spent vast amounts of time, herculean effort, and trillions of public dollars for the past century to improve traffic safety, only to find ourselves with roadways more dangerous than ever. It has been a century of unparalleled effort to improve safety, yet has led to a staggering, baffling failure. A failure that has resulted in the deaths of over 30,000 Americans in motor vehicle crashes every year for the past several decades. Indeed, a failure that has led some to say that in America, it is safer to fly to the moon than cross the street. It is long past time for a traffic safety revolution. This book aims to start that revolution. Our lives literally depend on our success in this endeavor.