What it is: A mascara with a 98% naturally derived formula that volumizes, lengthens, curls and conditions for sexy lashes.Who it's for: Ideal for all lash types.What it does: The formula boosts lash volume and length, delivers mind-blowing curl and nourishes lashes. An hourglass-shaped brush coats each lash with the intense black formula, creating lashes that stretch to unbelievable lengths. How to use: Apply the first coat from the root of the lash to the tips. Wiggle the wand between the lashes for a richer deposit of mascara to thicken lash appearance. One coat provides all the length and volume you need, but the formula can be layered for added intensity.Pro tips: Bottoms First! Apply to lower lashes first to prevent wet mascara from transferring to top lid. Start at the base of your lashes for great curl and a solid foundation. Wiggle and roll through the lashes to achieve intense volume. Tip the lashes back to get the most length and lock in the curl. 0.26 oz. Ophthalmologist tested Safe for contact lens wearers Cruelty-free Vegan Made in Japan