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Transcultural Marketing / Edition 1
Barnes and Noble
Transcultural Marketing / Edition 1
Current price: $140.00
Barnes and Noble
Transcultural Marketing / Edition 1
Current price: $140.00
Size: OS
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Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.