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Truth Be Told: How Authentic Marketing and Communications Wins the Purposeful Age
Barnes and Noble
Truth Be Told: How Authentic Marketing and Communications Wins the Purposeful Age
Current price: $88.00
Barnes and Noble
Truth Be Told: How Authentic Marketing and Communications Wins the Purposeful Age
Current price: $88.00
Size: Hardcover
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Purpose has become a leadership and managerial imperative for businesses large and small, non-profit organizations and charities. However, many businesses don't know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of 'purpose washing'.
However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant.
will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication.