• Presentation of concepts and theories made accessible to the reader using practical examples and everyday life experiences from diverse parts of the world • Biographical portraits of key researchers in the field • Coverage of the appropriate methods for conducting state-of-the-art cross-cultural research This textbook is appropriate for students of social and cross-cultural psychology. It will also interest practitioners wanting to understand the impact of culture on their fields of work, such as international relations, social policy, health promotion, ethnic relations and international business.