Aaron and Robert are two normal individuals with average IQs and humble beginnings, who both managed to build self-sustaining business empires. They have rendered outstanding service to clients, provided excellent employment opportunities for hundreds of people, and amassed fortunes for themselves. Over the decades, they have gathered wisdom from the most successful business owners that ever lived. By implementing thousands of different strategies across all areas of business and learning from countless mistakes, they have refined a precise framework detailing what a business needs to have in place to reach its highest potential. outlines this proprietary framework – a formula they have used time and again to build businesses that have generated over a billion dollars and counting.  Written in a practical way, simplifies the fundamentals of business, making it attainable to start implementing its principles right away. Dr. John G. Hibben, former President of Princeton University, once said, “Education is the ability to meet life’s situations.” With clear answers to common problems and a plethora of real-world examples, is a field guide to help both established and aspiring leaders navigate the everyday challenges of running a sustainable business.