Vintage jeans upcycled with applique heart and star detailing. Each pair is unique and will vary from what is pictured here. From the beginning, giving new life to used and vintage goods has been a core part of what we believe in at Urban Outfitters. In 1983, we created Urban Renewal, a brand focused on repurposed, remade, and one-of-a-kind vintage goods. Today, Urban Renewal represents and expresses our commitment to sustainability, circularity, and reducing our impact on the environment.