In , Ben & Jerry’s co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them. It includes: A self-assessment tool to determine what it will take for you to start a values-based business or transform your company into one Hundreds of examples of business policies and practices that are both ethical and business-savvy Checklists crammed with practical suggestions you can put to work today in your own business outlines how virtually any business can be efficient, competitive, and successful while adhering to a “triple bottom line” of profit, people, and planet.