What it is: The shampoo cleanses and brightens to bring out your brightest blonde.What it does: Formulated with professional-grade violet pigment and açai extract, this shampoo was designed to enhance cool tones and neutralize brassy hues in blonde, highlighted, grey and silver hair.Key ingredients:- Pro-grade violet pigment: helps cancel out yellow and brassy tones- Açai extract: a superfruit high in antioxidants which help to nourish the hair 12 oz. Paraben-free; gluten-free Cruelty-free Vegan