Taking a critical heritage approach, the volume provides new insights into the re-creation of history, imagining the past, interpretation, ambivalence of authenticity, authority of History, remembrance and memory, medievalism, and public history. Highlighting the complexity of the field of public history today, the fourteen chapters all engage with questions of historical authenticity and authority. The volume also critically examines the public’s reception, engagement with, and interpretation of the Viking Age and the concepts of who these individuals were. Each chapter illuminates an aspect of these themes in relation to museums, leisure activities, politics, tourism, re-enactment, and popular culture – all from the vantage point of Viking cultural heritage. is one of the first volumes to examine the use and role of the Vikings within the field of public history, both past and present. The book will be of interest to those engaged in the study of heritage, public history, history, the Vikings, vikingism, medievalism, and media history.