What it is: A lightweight shampoo that helps build hair volume from the inside out while continuing to improve the health of hair over time. What it does: It adds volume while you cleanse, dissolving excess oil, lifting and the roots and plumping each strand for weightless, long-lasting body. The shampoo is infused with the brand's first of its kind Alpha Keratin 60ku® protein. How to use: Work a quarter-size amount of shampoo into a lather between your palms. Apply to wet hair, massage into a wet lather then rinse. Follow with conditioner. 8 oz. Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-free Cruelty-free Winner of Allure magazine's 'Best of Beauty Award' for Best Shampoo for Fine Hair, 2020 Made in the USA