What it is: A shampoo that helps rebuild damaged hair, dissolving buildup while filling in cracks of damage so hair is left soft, healthy and supple.What it does: It's formulated with the brand's patented Alpha Keratin 60ku® protein and behaves like a high-powered treatment product. Hair is cleansed, nourished and replenished. How to use: Work a quarter-size amount of shampoo into a lather between your palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with conditioner. 8 oz. Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-free Cruelty-free Made in the USA