Japanese in its origin, kaizen is a philosophy of continuous improvement—ongoing change for the better. At Trader Joe’s, it’s through our commitment to Kaizen that we make our store and our products the best they can be for our customers. To that end, when our Tunisian supplier presented us with an opportunity to kaizen our Cotton Kitchen Towels, we leapt at the chance… and Trader Joe’s Waffle Weave Cotton Kitchen Towels were born. Carefully woven on large looms, our new 100% Cotton Kitchen Towels take absorbency to a new level. The secret? Why, it’s in the Waffle Weave! The tiny, recessed squares inherent in a Waffle Weave make for an increase in the fabric’s surface area, and an increase in the fabric’s surface area makes for an increase in its dish- drying, spill-sopping, counter-cleaning capabilities. These Towels are also particularly soft—and they only get softer the more you wash them. Talk about a win-win.