Colorcharm Demi-Permanent Cream Hair Color - BenefitsEnriched with Shea butterBlends graysGentler for all hair textures vs. permanent colorTone highlights and add new richness or fashion tones to your existing colorDeveloper requiredPleasant fragranceRefresh faded color for shiny, healthy-looking color with less damage vs. permanent colorGentle to use after lightening, permanent wave or chemical relaxing servicesColorcharm Volume 10 Cream Developer is sold separatelyLasts up to 24 washesFormulated WithoutAmmonia, parabens, gluten, phthalates & animal-derived ingredients - Colorcharm Demi-Permanent Cream Hair Color