What it is: An ultraclean, buildable mascara that lengthens, defines and volumizes.What it does: This mascara is made with a maximum build for an ultracreamy texture that nourishes and protects your eyelashes. How to use: Hold the brush horizontally at the base of your lashes and use a slight side-to-side wriggling motion to build thickness and volume. To reach the little lashes in the inner corners of your eyes, turn the brush vertically and sweep upward with the tip. Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc; also free of PEGs and synthetic fragrances Cruelty-free Made in Italy