Do you struggle with answering the question, "What do you do?" Answering this question powerfully is one of the greatest untapped opportunities for progress that exists in our industry. Not only does our approach to answering this question lead us to higher quantity of clients, but it also enhances the quality of relationships we have with them. Join Wes Young as he discusses the ripple effect of how answering this question well extends to the furthest reaches of your business.