The chapters enable comparison of the cultural effects on the different structures, styles, and contents of public speaking in societies from West to East. That is, of WHAT leaders say HOW they say it (e.g., degree of openness, directness, usage of metaphors and slogans, xenophobic and racial expressions), under WHICH specific circumstances (e.g., National Days addresses, national or local assemblies’ debates, during election campaigns appeals, press conferences’ briefings, and in international meetings’ speeches), and for WHAT specific audiences (e.g., supporters and voters, media representatives, or the global community).