Key Features • Presents a new model is presented that attempts to move beyond the current controversies about imperialism and globalization. Historical patterns across cultures and countries help compare where television has been and where it is going. Uses of technology, flows and patterns of program development, genres of television, the interaction of producers and audiences, and patterns of audience choice among emerging alternatives are examined. The effects of these forces or patterns of television have on both cultural formations and individual identities are identified. Intended Audience This is an excellent text for advanced undergraduate and graduate courses in Globalizatiion and Culture, Global Media, Television Studies, Television Criticism, and International Media.