Your academic writing will be more influential if you approach it reflectively and strategically. Based on his experience as an author, journal editor, and peer reviewer, Paul J. Silvia offers sage and witty advice on problems like picking journals; cultivating the right tone and style for your article; managing collaborative projects and coauthors; crafting effective Introduction, Method, Results, and Discussion sections; and submitting and resubmitting papers to journals. • readable and amusing, the book shows, step-by-step, how to plan and organize your academic writing; and • uses real-world examples to illustrate how to improve writing style and write better articles.