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Writing for Impact: 8 Secrets from Science That Will Fire Up Your Readers' Brains
Barnes and Noble
Writing for Impact: 8 Secrets from Science That Will Fire Up Your Readers' Brains
Current price: $21.99
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![Writing for Impact: 8 Secrets from Science That Will Fire Up Your Readers' Brains](https://prodimage.images-bn.com/pimages/9781400241484_p0_v3_s600x595.jpg)
Barnes and Noble
Writing for Impact: 8 Secrets from Science That Will Fire Up Your Readers' Brains
Current price: $21.99
Size: Audiobook
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What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots.
Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In
, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader.
As a reader, you will: