shows that writing up is not just about ‘presenting findings’ as if the facts would speak for themselves. As the authors show there are certain vital skills that any writer needs to develop within their academic writing, such as the ability to: Packed with examples from a range of writing projects (papers, dissertations, theses, reports, journal articles and books), this book provides a practical and refreshing way to approach and present research. Through case studies the authors offer a step-by-step guide from the early stages of planning a writing project, whether an undergraduate paper or a professional publication, to the polishing processes that make the difference between a merely descriptive account to an argument that intends to be critical and persuasive. Written in a clear accessible style this book will inspire a wide range of researchers from undergraduates to postgraduates, early career researchers and experienced professionals working across a wide range of fields, and demonstrate how research can have more impact in the real world.